Consumer Behavior 5 edition
Wayne D. Hoyer, Deborah J. MacInnis, "Consumer Behavior, 5 edition"
So th-We stern C lege | 2008 | ISBN: 0547079923 | 672 pages | PDF | 20,2 MB
So th-We stern C lege | 2008 | ISBN: 0547079923 | 672 pages | PDF | 20,2 MB
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for todays business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in todays corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
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or
http://www.wupload.com/file/346741815/0547079923Consumer.pdf
